Coaching is a change in the way we think about and manage people. This means adopting the attitudes of an effective coach.
Coaches must learn to release control and the desire for superiority.
As a coach, it is your job to help your coachee build high self-awareness. As a manager and a coach, you will know where each person should focus their awareness.
Offer your employees choices so that they can feel personally responsible for their thoughts and actions.