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Impact and Influence

General Competency

Definition

Impact and Influence is the ability to influence, persuade, or convince others to adopt a specific course of action. It involves the use of persuasive techniques, presentations or negotiation skills to achieve desired results.

Behavioural Scales

Level 1

  • Intends to have a specific effect or impact; expresses concern but does not take any specific actions. 

Level 2

  • Uses direct persuasion in a discussion or presentation (e.g., appeals to reason, data, and other’s self-interests; uses concrete examples, visual aids, demonstrations, etc.).
  • Makes no apparent attempt to adapt presentation to the interest and level of the audience. 

Level 3

  • Takes two or more steps to persuade without trying to adapt specifically to level or interest of an audience.
  • Includes careful preparation of data for presentation or making two or more different arguments or points in a presentation or a discussion. 

Level 4

  • Adapts a presentation or discussion to appeal to the interest and level of others.
  • Anticipates the effect of an action or other detail on people’s image of the speaker or takes a well thought-out dramatic or unusual action in order to have a specific impact.
  • Anticipates and prepares for others’ reactions. 

Level 5

  • Uses chains of indirect influence: “get A to show B so B will tell C such-and-such” or takes two steps to influence, with each step adapted to the specific audience.
  • Uses experts or other third parties to influence. 

Level 6

  • Assembles coalitions, builds “informal” support for ideas; selects information to have specific effects, and uses “group process skills” to lead or direct a group.